Seema is currently COO of This Works,  a natural wellness oriented beauty brand which is the number one brand to link sleep with good skin health.  Prior to joining This Works, Seema was CFO/COO of Nails Inc. Prior to this, Seema spent 15 years working in the financial services industry latterly for Collins Stewart (now Canaccord Genuity). Seema is a chartered accountant having qualified with Arthur Andersen in London.