Make Kit Food create recipe kits for the growing market of vegetarians, vegans and meat reducers. Their aim is to improve the health of the nation by helping them eat more vegetables. Following a successful pilot with the NHS in January 2017, they are now the first nationwide meat-free recipe kit business. The NHS research showed that their recipe kits are a successful and cost-effective means to overcoming the barriers to a healthy diet. Make Kit’s passion is to help their customers discover delicious veg-based dinners that use flavours from around the world and that they can confidently cook at home.
Diet is the second greatest cause of death globally, and in the UK diabetes costs the NHS £1 million every hour. However, the most disadvantaged in society are more likely to experience diet-related disease. With Make Kit’s unique 1-for-1 model they want to remove the health inequalities that exist around food. For every purchase of a recipe box they donate a fresh, healthy, affordable meal kit to a family in food poverty via a network of food banks and children’s centres. Make Kit’s mission is to help a nation to eat more veg.
Make Kit have trialled our MVP in London and nationwide, reaching over 250 dinner tables and providing over 1,000 meals to families in food poverty. Now is the time to invest as they ready to scale. Investment will enable them to move to our own premises, build a strong team of packers, develop the brand on website and packaging, and hire staff to support operations and digital marketing.